The other week I posted on my instagram about how we act just like kids, even as adults.
We fight each day for our business… yet we get frustrated at every turn as you watch someone else succeed and get the things that we long for.
If you’re like me, you find yourself constantly thinking about the newest camera, the custom website you think you need, the following you don’t have, etc. and instead of growing your business, you have become consumed with what you don’t have yet.
I always wondered what was in my way… and surprisingly, it was myself!!
I gave too much power to the details, and I let what I didn’t have have the permission to hold me back.
I know this struggle so well, because I honestly dealt and still deal with this in some areas. I think we all do, but each day I have to remind myself of this biz secret… “No one, who matters, cares about what I lack, they care about how I tend to what I DO have.”
I listened to a wonderful lady speak last week, and she shared something so powerful with me. She reminded me that we all like to get in a funk and think, “oh, if I only had xxxx, I could do something more.” We are all always wanting bigger and better (myself included), but the hard truth is God will never give us MORE to tend to and keep up with, if we aren’t being good stewards of what we already have.
It’s simple to explain to kids. “No new toys!! You don’t even take care or use the ones you already have!!” Meanwhile, we get in that EXACT SAME mindset as adults!
I have several friends who don’t have a custom built website, but they still have a boomin’ biz, clients who adore them, and community of people who always refer them…. What’s the common trend? They ALL built their businesses around their giving heart, and serving the client first!
Today, I’m telling you the main things I wish I would’ve worked harder on in my business from the start, and how easily I got distracted by other stuff! I want to give you 3 actionable steps to apply to any small business sometime this month…
Something I’ve learned is that sitting down to buy is easier then getting up to try…
Buying things for our biz is absolutely easy. We like to reason and say, “oh, but I worked so hard to save for this!!”and “oh, this will help me do this!” And that could be very true. However, buying will always be a lot easier to do than just spending our time pouring into others for free. With a purchase we see an tangible investment that can sometimes provide a near instant return on, yet when we take time to reply to someone and invest in conversations with our audience, it leads to slow and steady growth. You are planting the seeds that start conversations and build true relationships with your business, but it takes a lot of selfless work. You’ll invest into conversations that never go anywhere, ones that quickly turn to a job, and ones that take years to see any return on.
But it’s so worth the work because the people you are connecting with matter first, and they are the ones that will help elevate your business along 💕
TWO: Stop hiding behind building a custom website….. or whatever that is for you.
Listen, I believe this kinda thing is important, yes, but I can tell you that several of my fastest growing service-based business friends (who have in my opinion the most thriving local businesses and loyal “fans”) do not have a custom website or a “beautiful brand.” They have a Facebook page and/or Instagram, and that’s it.
Now, you’re reading this on my blog, so obviously I do believe it’s important to invest and grow your brand as you scale your business. However, I see so many people that use lacking a custom website or not having a lens as an excuse for why they aren’t booking. Hello.. been there done that, and let me tell ya…
Most of the time, is not the reason you aren’t booking. I promise. Again I am 100% telling you this from my experience of having a beautiful site. However, I still lost business to those the had no custom site or even a very basic and generic site. Why? Because those people weren’t out only investing in their website and “brand” at the start, they were out acting on tip number one, all day and every day.
Gary Vee says: “You can market your *booty off, but if your product sucks, you’re dead.” Harsh, but true in terms of using this kinda thing as an excuse. * PS- Gary Veynerchuk does not say booty lol.
Now listen, friend I’m not saying that your product sucks and I’m not saying you are doing anything wrong, but I am saying you have to be willing to put effort into things that don’t always give you a return right away and leave the excuses behind.
You have to be willing to reason and say, “I know I want to build a beautiful site so badly, and I know it’s going to stink going against people who already have beautiful sites sometimes, but I really need to make sure the majority of my time is focused on building a genuine community first.”
Again, maybe it isn’t a site that’s got you flustered and wanting more. Maybe it’s a new lens, new camera, new editing program, etc.. but the principles still apply. Go all in on your business with what you already have, have patience, and spend your time wisely!
So you know conversation is what counts… now what do you need to do?
Easy! Go to where your ideal customer is spending their time and talk to them in their own space about what they enjoy. It’s probably Instagram, Facebook or SnapChat. So go there and comment on their stuff, post about your own day, like photos, interact like the normal person you are, etc..
You HAVE to do this before you ever dream of asking them to make a click, come to your space and consider you as someone they trust for information or that they will pay. Spending time on your ideal clients home-turf before ever asking them to head to your site is just something you have to make time to do and do well.
And I know that Social media can be draining at times, so protect your mental and get online searching for the GOOD!
Stay out of the drama that exist in some Facebook groups, stop arguing with randoms about politics, and focus on spreading kindness, compassion and joy to real people. Don’t just leave emoji or generic comments. Don’t only comment when it serves you. Don’t start arguments everyday, but do leave space to be a vulnerable and imperfect person.
Be authentic online, and give value more than the times that you ask people to spend their time and money on you/your product. And never, ever mistake spreading kindness for faking it. People these days are very smart and intuitive about what you really posting about. It’s 2019, and they know how to spot a fake, even online.
Now, if you read all this and only took away that I think you do not need to have a professional site ever— reread, because that’s not what I’m really saying.
I do think a site is a great investment, but social media is ever changing. The more time that passes, the more that the main social media channels grow. As they grow, they add new features and make new ways to connect with an audience, and this is incredible for business owners!!!
Again, its not that I think you shouldn’t ever invest in a website. Obviously, I still love mine and it’s a great space. However, I am watching this technology transformation just like you. Instagram and Facebook are still king in this world of online connection– Pinterest is also a big deal too!! With that knowledge, we have to be willing to stop making lame excuses for why we don’t succeed in business (like needing a new lens or website), and use that time wisely by spending it on these platforms building genuine connections, and not just posting spammy comments or salesy content.
If you struggle wondering if Instagram or Facebook is worth your time, ponder on this: if you can’t build a connection with people on the platforms that are already serving you and your ideal clients well everyday, then how are you ever going to get your ideal client to spend extra that time jumping to your beautifully designed site in the first place?
I hope my words today encourage you to stop thinking about what you’ll do “when you get xx”, and make you think about what you can do now with what you already have, even if it’s just a facebook page, a camera and a dream <3